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If you’ve been following A Model Recommends for a while, you’ll know I’m a proud founder of the Colab dry shampoo brand. It feels like just yesterday we launched it, hosting a glamorous party in East London. That day was especially emotional for me because I had just found out I was expecting Angelica the day before. We had a fantastic photoshoot and a full day of press interviews and videos.
Since then, Colab has become something I’m truly proud of. We’re now available worldwide, including in the US soon, and we’ve won beauty awards. Our dry shampoo often makes it into magazine best-buy lists and hair editorials.
Our latest development is huge. Despite all the hard work and milestones we’ve hit, I never imagined we’d find ourselves in a studio with the world’s biggest girl band, seeing them hold our products and hearing them express their love for them.
Who better to endorse dry shampoo than a multi-platinum-selling girl band with a packed schedule? They don’t have time to wash and re-style their hair constantly, and yes, that band is Little Mix. For them, dry shampoo is essential, and Colab’s no-residue formula ensures no white chalkiness in their hair, whether they’re in front of the camera or on stage.
Hearing Little Mix talk about how much they love our dry shampoo made me incredibly proud. I had to remind myself it was really them speaking! We had an intense day in the studio capturing photos and videos, but it was one of the most exciting experiences I’ve had. It felt different from my usual modeling and presenting roles because I was there primarily as a businesswoman, which was an amazing feeling.
I also made a video where I asked the Little Mix girls about beauty, their life in a girl band, and the many benefits of Colab dry shampoo. I even vlogged the experience, and that video will be up soon. You can find your nearest Colab stockist, and if you’re in the UK, it’s available at Boots, Feelunique, and BeautyMart.