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Josh Wood, known for his expertise in hair coloring, has unveiled a new range of at-home hair color products. This collection includes everything from root touch-up pens and color-clarifying shampoos to permanent dyes and special tints designed to correct discoloration. It’s a smart setup because it caters to everyone, whether you’re coloring your hair at home or maintaining salon highlights or balayage. Interestingly, Josh’s goal isn’t to lure people away from salons; rather, he wants to offer a top-notch aftercare system to preserve hair color, no matter the method of coloring.
I’ve tried Josh’s products before through a previous collaboration with M&S, but this new lineup is quite unique. It offers a tailor-made solution thanks to an online consultation available on the Josh Wood website. This quick questionnaire customizes product recommendations for your specific hair color needs, whether you require a simple two-step routine or a more comprehensive system. The questions, though fast to answer, are thorough and require detailed descriptions of your hair color and regrowth.
For example, I get my highlights professionally done and don’t have any grays, but I do deal with color-treated hair. My personalized regimen includes a shampoo, conditioner, intensive mask to prevent frizz, and a violet-tinted treatment to combat brassiness. Conversely, if I imagine another character, Jessica, who dyes her dark hair at home, her suggestions might include more vibrant products like 100% grey coverage color and root touch-up tools.
I’ve tested the shampoo and conditioner for blonde hair, and they work wonderfully for fine, bleached hair. The Uplifting Shampoo and Shade Refreshing Conditioner, specifically made for fine blonde hair, help keep it smooth, clean, and soft without heaviness or residue. The delightful orange blossom fragrance is an added bonus.
While I don’t experience much brassiness, the Shade Shot is a fantastic tool to maintain a fresh and crisp blonde look as color fades. It’s like a salon gloss that gently corrects unwanted yellow tones. Easy to use, you just mix it with the Everything Mask and leave it on for a few minutes for a noticeable cool effect.
You can complete your own consultation on Josh Wood’s website to get customized recommendations. The product range includes shampoos and conditioners for £10 each, Shade Shots for £5, and the intensive Everything Mask for £15. I’m eager to try the root-covering items like the smudger and marker pen once I have the chance!